Words from the Chairman - KEE Ever Bright Decorative Technology Company and LTD

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KEE Group Chairman
Emily Fang

In terms of corporate classification, KEE may be classified as a "traditional industry". In this era where AI is everywhere, it is inevitable to feel a little anxious. What should we do in the face of AI? In fact, in recent years, the company has used data analysis based on the company's nearly 60 years of working culture, technical experience and management wisdom to accelerate the company's own production and management, whether in development, manufacturing or even management. It has once again proven that many processes with few or no people that were considered impossible and uneconomical in the past are possible and cost-effective. Greatly strengthened the company's competitiveness.
What does KEE do? What do we sell? If you tell me that” KEE manufacture and sell plastic/metal IML/ IME exterior parts”, I’m afraid that you are only 50% right at most, and you do not see the most important value of KEE. KEE develops and manufactures highly customized and functional appearance parts (assemblies) based on its own experience and technology accumulation and comprehensive material application technology. This remains an indispensable partner for any artificial intelligence corresponding product market.
“Don’t forget your original intention and live up to the time.” That's what I've always told myself. In this rapidly changing environment, our original intentions remain unchanged, but our skills must change accordingly. The success rules of the past may be a stumbling block for us to move forward now! Let us keep up with the speed of AI, be able to assume higher-level job responsibilities, and create more valuable contributions. At the same time, let us maintain our original aspirations and forge ahead! We can embrace the infinite possibilities of the future together.

2025

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